For a better future

In northern Liberia, hidden in the rainforest and far away from the big, bustling cities lies the small village of Molly-Koyata. It has about 40 inhabitants and their great hopes for a better future lie in their cocoa and coffee plantation.

Aunt Frida generously supports this village on this difficult – but hopefully successful – path by purchasing equipment and seedlings, offering support for logistics and access to relevant knowledge, and – in particular – by enabling the purchase of their products at fair prices.

With each purchase from Aunt Frida’s store, you support their hopes for a better future.

LIBERIA

Western Africa

Liberia is a small West-African country situated on the Atlantic coast between Côte d'Ivoire, Guinea, and Sierra Leone. Liberia has sadly reached the top of the list of the world’s poorest countries due to two decades of bloody civil war. Once one of the wealthiest countries in Africa with a deep connection to American history, Liberia was known as a successful cocoa growing country. However, Liberia’s reputation has dramatically changed in the 90's.

One of the most brutal civil wars in human history, known for involving about 150,000 children soldiers, has left scars that are difficult to heal. As if this wasn’t enough, Liberia was also hit by the Ebola epidemic a few years ago.

She’s our street’s funny, adventurous aunty who
has lived lots of adventures, so many that we could easily write a novel about her life.

She was one of the first ones to try paragliding and then developed a passion for airplanes.
She was also a diver and avid hiker.

Her passion and interest in many fields took her all over the world, where she found inspiration for new sweet creations. She used them to impress all the children on our street. Full of love and kindness, Aunt Frida shared her creations especially because she never had her own kids to spoil.

We will never forget the moment, when she arrived on our street with the loudest motorcycle we had ever heard. Her exciting, adventurous lifestyle somehow made her sweet creations even tastier. Or maybe it was just because of that spark in her loving eyes.

Years ago, when we decided to establish an institution, which will become the synonym for the most natural and other gourmet sweet creations, our memory kept going back to that episode. We soon presented the idea to her and she, in her cheerful style, immediately and enthusiastically accepted the collaboration with recipes and a volcano of ideas.

When we surprised her with our idea to name our brand after her, she was both enthusiastic and scared at the same time. Today we know that she loved the idea.