NEW! The exotic flavor everyone is talking about.

Frida went looking for the flavors of summer. One of them had already won over the world. It didn't take long before it won Frida over, too.

While exploring this summer's biggest food trends, she discovered a flavor that has quietly taken over cafés, dessert menus, and social media all around the world.

Purple. Unexpected. Just a little mysterious.

UBE.

If this is your first time hearing about it, don't worry. You're right on time. While UBE has been loved across Asia for centuries, Europe is only just discovering what all the excitement is about.

This vibrant purple root brings a naturally intense color, a wonderfully creamy texture, and a delicate flavor with gentle notes of vanilla and roasted nuts. It's exactly why UBE has become one of the world's favorite ingredients for desserts and drinks. Today you'll find it everywhere—from cafés in Singapore and Tokyo to London, Paris, New York ... and now, at Frida.

And because a flavor this special deserves more than just one dessert, Frida couldn't stop at just one.

She created an entire UBE collection.

UBE Ice Cream
Smooth, creamy milk ice cream where UBE shows its best side—its silky texture, delicate sweetness, and unmistakable purple color.

UBE Matcha Latte
When two world favorites finally meet. Rich matcha and creamy UBE come together in a perfectly balanced drink with fresh notes, gentle sweetness, and Frida's favorite shade of purple.

UBE Foam Coffee
Coffee meets a cloud of light, creamy UBE foam. Every sip becomes softer, creamier, and just a little more magical.

Iced UBE Coffee Creation
Coffee. UBE. A scoop of Frida's ice cream. A crunchy cookie. Sometimes the best summer treats don't need a longer introduction.

UBE Lemonade
Refreshing lemonade with UBE's naturally vibrant purple color, delicate sweetness, and an exotic twist that tastes just like summer.

UBE Matcha Dream
For those who like trying something a little bolder. A tempting combination of UBE, matcha, vodka ... and a few of Frida's little secrets.

At Frida, we love following trends. But we love turning them into unforgettable experiences even more.
Come and discover the flavor that turned the world purple.